Where Most Website Content Goes Wrong
You can write your own content.
Many businesses do.
Where things break down is knowing whether your content aligns with search intent and gives potential clients what they need to understand and move forward.
That’s where having the right writer changes the outcome.
What an SEO Content Writer Does for Agencies and Service Providers
An SEO content writer researches how your clients search, structures content around those queries, and writes copy that builds visibility and moves readers toward a decision.
I work with agencies and professional firms that need content to do real work. Not just fill pages or hit a word count. That means writing built around how your clients actually search and decide, structured for clarity, and accurate enough to hold up in industries where credibility matters.
For agencies, I integrate directly into your workflow as a reliable behind-the-scenes writer.
For professional service providers, I translate complex services into content your prospective clients can understand and act on.
Clients consistently describe the process as straightforward and the results as content that is clearer, more relevant, and easier for their audience to act on.
“My copy shifted from a collection of irrelevant facts to concise, relevant information for my website visitors.”
— Debi, Executive Leadership Coach
“Working with Lleda was a smooth process. She tightened the major points, reorganized the material, and kept everything on track.”
— Dr. Ryan, Industrial Organizational Psychologist
Services
Website Copy
Website copy is the written content on your homepage, service pages, and full site that tells prospective clients who you are, what you offer, and why they should choose you. It is often the first thing someone reads before deciding whether to call.
I write clear, website content structured around how your clients actually search and what they need to feel confident moving forward.
Ideal for agencies with client website projects and professional firms ready to update or launch.
SEO Blog Content
SEO blog content is regularly published writing that teaches your prospective clients how to solve a problem, understand their options, and find helpful answers, building trust and authority before they ever reach out.
Every piece is written to answer the real question behind the search, not just rank for it. I use Google Analytics, Search Console, and SEO research tools to inform content decisions and track performance.
Available as individual pieces or ongoing content support.
Content Audit and Review
A content audit is a structured review of your existing website content that identifies what is working, what needs improvement, and where gaps are costing you visibility and conversions.
Not sure what's working on your current site or blog?
I review existing content and deliver clear, practical recommendations: what to keep, what to improve, and where to focus next.
A good starting point if you're evaluating fit before committing to a larger project.
Frequently Asked Questions
Do you work directly with agencies?
Yes. I work directly with both marketing agencies and independent service providers. I have ghostwritten under client brands across B2B and B2C industries including legal, medical, professional coaching, skilled trades, construction trades, and contractor services. Since that work is client-owned it cannot be shared publicly, but I am always open to discussing your specific needs and sharing relevant samples where appropriate.
Do you write content that shows up in AI search?
Yes. SEO and AEO content writing structures information so it performs in both traditional search rankings and AI-generated answers like Google AI Overviews, ChatGPT, and Perplexity. I write with both in mind, formatting content for clarity, authority, and extractability across search platforms. I stay current on search evolution including AEO and GEO through ongoing training.
What does working together actually look like?
Working with Lleda McCurty starts with a conversation about your goals, audience, and existing content. From there you receive a clear scope and timeline before any work begins. Most clients find the process straightforward. Communication is direct, deliverables are ready to use, and revisions are minimal because expectations are aligned from the start.
Do you handle ongoing content needs or just one-time projects?
I work with clients on both one-time projects and ongoing content support. A single website audit or copywriting project is as welcome as a long-term blog content partnership. The level of engagement depends entirely on what your content needs require.
Are you the right fit for every business?
McCurty Digital is the right fit for agencies and service providers who prioritize content quality over volume. If you need fast, high-volume content at low cost, there are other options better suited to that. If you need a writer who understands search, knows your industry needs credibility, and delivers work that holds up, we will be a great fit.
If this sounds like the kind of support you’re looking for, please reach out.